Six emails and our 100-minute screen-share, 66 changes captured and evidenced. Nothing has been built yet. This is the register for you to approve before anything on the site moves.
38Ready
18Confirm
5Hold
5Blocked
7Sources
Your site is untouched. Every page is exactly as it was while you read this. Nothing gets changed until you have been through the list below.
Our call on 8 September turned out to be the seventh source rather than a footnote. It predates all six emails and carries nine changes that were never emailed, including two fixes that resolve complaints across four different pages.
Five things I need from you
decisions, not code
These five are the only items holding up the build. Everything else either goes ahead or waits on a quick yes or no.
B1
Ombré touch-up prices disagree, and the live ladder looks wrong
The live page runs £150, then £100, then £150 as the gap between touch-ups lengthens. The price falls, then rises again. Your mock runs £50, £100, £150, £250, and has four tiers where the live page has five. Unlike the other price differences these are all plausible numbers, so this may well be a genuine change you meant. Rather than guess either way, could you confirm which ladder is right?
holds ombré brows, the prices page and the booking form
B2
Lip blush photos O1 and O2 did not come through
That email arrived with one attachment, a phone screenshot of the current live page. The two panels inside it are the same two images you are asking me to replace. Could you send O1 and O2 again as separate files?
holds lip blush
B3
A skin tag price change is still outstanding from an earlier email
On the call you said "you change that price" and I said "you sent it to me... I haven't done it because I didn't get your feedback." It is not in any of the six September emails, so it predates them. Could you resend it?
from the call, 00:44:35
B4
The wart removal hero is the AI illustration you turned down on the call
That image is labelled on the page itself as "Clinic consultation illustration". You said "Oh, mmm, no!" and offered to send the real photo from your old site, the Black lady with the eye. It has not arrived yet. You also mentioned you barely do warts, which affects whether that page is worth building out at all.
from the call, 00:49:16 · see below
B5
How far should "take out my surname" go?
"Adepoju" appears 14 times. The About heading and its image description, but also page titles, the tags Google and the social platforms read when your pages are shared, the structured data that tells search engines who wrote the site, the Academy page, and the file that tells AI assistants about the business. Taking it out everywhere weakens the author signal, and the Academy page sells training in your name. Happy to walk you through the options.
your call to make, not a technical one
Filter
01
Homepage
10 Sep · 17:15"Your website, with your changes in"
"The ombre powder brow video doesn't belong on the homepage. It belongs on the ombre powder page... this is just for the mobile phone version, and obviously on the desktop if the words need to be changed."
1.1
Delete the "See the brow process." video section. It already lives on the ombré page, so nothing is lost
Ready
1.2
Move "What our clients say" below "Central London clinic." You asked for the same thing on the call, 00:38:45
Ready
1.5
"treated with electrolysis and short-wave diathermy"blemish card copy
Ready
1.6
"Real clients. Real results." replaces "Open a case to see the full images."See the difference sub-heading
Ready
1.10
Remove the small label above each treatment card title4 cards
Ready
1.11
Remove the second "View related photographs" link, one action per card4 cards
Ready
1.12
Trim the link clutter under the case cards. The before and after slider you appear to be adding already exists. A frame from our call corrected my first reading of this one.See the difference
Ready
1.12a
Fix the case card alignment you flagged on the call. The cause is three different image shapes sitting in one rowsite-wide styling
Ready
1.16
Replace the skin blemish card image with a Black client's photo. Still the original light-skinned neck. Asked for on the call and not yet done.
Ready
1.13
Your mock labels the case "DPN removal: case 01 (DPN 01)". That bracket looks like an internal reference from the tool you built the mock in. Keeping the live label unless you want it in
Confirm
1.15
Footer check. Your mock adds Academy and TikTok. Worth deciding once, because a footer change has to be made on all 23 pages.
Confirm
1.14
Your mock drops the results disclaimers ("Individual results vary"). Not removing medical-adjacent disclaimers without your explicit sign-off.
Hold
Your mock-up. Address, hours and prices on this one are all correct.
"The idea now is for the blemish removal page to work more like a hub... fewer barriers, less scrolling and repeated information, clearer treatment choices, a smoother mobile experience."
"What WOB Beauty treats" becomes "Choose your concern", four one-line rows with thumbnails going through to each treatment page
Ready
2.4
"Start with your skin, not a price" becomes "Not sure which blemish you have?"
Ready
2.5
Add "Send a photo on WhatsApp" and "See results" buttons
Ready
2.6
Compress the 01/02/03 strip to labels only. The steps already exist, they just carry a paragraph each
Ready
2.8
Collapse the 11-row price table to five summary tiles plus "View full price list". Tile values taken from the live table, see the section below.
Ready
2.9
Contact panel becomes "Send us a photo for assessment", with WhatsApp and Book Appointment
Ready
2.10
Add "By appointment only" to the information strip
Ready
2.2
Your hero sub swaps "melanin-rich skin" for "more intricate skin". That phrase is your core positioning and it appears in five page titles. My recommendation is to keep the live wording, but it is your brand.
Confirm
2.7
Remove the photo showcase. Your mock has no gallery, but it is the only proof-of-work imagery on the page. Confirm you want it gone
Confirm
2.11
The DPN description drops "African, Asian" for the vaguer "darker skin". My recommendation is to keep the live version.
Confirm
2.12
The warts description in your mock has a sentence that did not come through, "growths that need to be more clearly before". Keeping the live sentence, which says the same thing
Hold
⚠ The address, hours and one price on this one need checking, see the section further down. I have followed the layout only.
03
The four blemish treatment pages
10 Sep · 19:19"Updates for the Blemish Treatment Pages"DPN · keratosis · skin tag · wart
"Use the new DPN Removal page as the template for all four... keeping the wording specific to each individual treatment."
3.2
Replace all four recovery timelines with your condition-specific copy. You supplied the full text, 12 stages plus four "Please note" lines. This is the highest-volume, lowest-risk work in the whole brief.4 pages
Ready
3.3
Add the "can this be treated alongside other blemishes?" question to each page, and update the behind-the-scenes markup so Google picks it up4 pages
Ready
3.5
Keep the live price tables, see the section further down4 pages
Ready
3.1b
The wart page uses "Expert care. Safe treatments." where its three siblings use "...removal for melanin-rich skin". Rename it to match?
Confirm
3.4
"Two before-and-afters only, stacked." No page has more than two, so nothing needs trimming. One question though, the skin tag page's second item is a photo of the removed tag rather than a healed result. Does that count as one of the two?
Confirm
3.1a
The wart page has no showcase at all, the only structural gap across the four. It needs two wart cases and I do not have any from youwart removal
Blocked
3.4b
Seborrhoeic keratosis has one case and needs a second
Blocked
The master template. Its price table does not match the live one, and its recovery block differs from the copy you wrote in the email itself. I have followed your email.
04
Ombré powder brows
11 Sep · 09:02"Ombre Powder Brows update"
"Literally, there are only a few changes. The concept is the same. It's just a little bit of the layout. Some pictures are taken out."
4.1
Shorten the hero sub-heading
Ready
4.2
Drop the third hero button, three become two
Ready
4.3
Add four benefit tiles, reusing the same tile style as the DPN page
Ready
4.4
Remove the "How to book" link that the tiles replace
Ready
4.5
"Case photography / Ombré powder brows photographs" becomes "Real results / See the difference"
Ready
4.6
Remove "View related cases" and "Explore ombré powder brows"
Ready
4.7
Add the WhatsApp photo-approval block to the pricing section. Right now that information only exists buried in the fourth FAQ answer
Ready
4.8
Your mock shows a sixth question, "Do I need a touch-up?", but not the answer. Could you write it?
Confirm
4.9
Your mock shows case 01 and case 02. The live page has case 02 and a "finished detail" shot. Is there a real case 01 I have not seen?
Confirm
4.10
"Some pictures are taken out", which ones? One image is currently used twice on this page, which is my guess at the candidate
Confirm
4.11
🔴 The touch-up price ladder disagrees, see B1
Hold
4.12
Your mock shows no brow process video, but your first email says it belongs on this page, and on the call you liked it: "how did you manage to do that?" Keeping it unless you say otherwise
Hold
Several items in this mock are already live. The "Ready for your brows?" block matches word for word.
05
Electrolysis, About, IV therapy
11 Sep · 09:16no attachment
"Not much changes to those pages. I don't even need to redo them... take out the picture right at the top and replace it with the picture where you've got the needle going into the skin."
5.1
Move the needle-to-chin photo up to the top of the page, replacing the skin close-upelectrolysis
Ready
5.2
"Keep the information by itself", so the "What is electrolysis?" split becomes text only, full width
Ready
5.3
The photo that gets displaced is not lost, it already appears in the showcase further down the page
Ready
5.6
IV therapy, no change. "I don't have any issues with that."
Ready
5.5
Worth knowing before I move it: the photo you want at the top is described in the page code as "AI-generated illustration of a Black woman receiving electrolysis on her chin". That would make an AI image the first thing loading on a treatment page, while you are asking me to take AI images off others. Happy to move it up and rewrite that description, just say the word
Confirm
5.4
Surname removal, how far it goes, see B5
Blocked
06
Lip blush
11 Sep · 13:44"Lip blush"
"Use the ladies that I've attached below (photo O1 and O2) instead of what the AI generated... The white lady stays the same. It is just swapping the black lady with this black lady."
6.1
Both panels cropped out of the screenshot and cleaned up, 1632px wide each, larger than the files currently on the page
Done
6.4
Those crops reproduce the two images already on the page, the ones you are objecting to. Cleaning and enlarging them changes their quality, not what they show. If your objection is that they look AI-generated, this does not answer it, which is why I need O1 and O2.
Confirm
6.5
You say only one image changes, I read it as both. Both are ready, so tell me which and I will apply it
Confirm
6.6
There is already a real clinical photo of a Black client on this page, the lip neutralisation shot. If the point is "real client, not AI", that one needs nothing generated at all. Worth using?
Confirm
6.8
Fix the FAQ heading layout you flagged on the call, same underlying cause as the keratosis page
Ready
6.7
Host the full lip video on the site itself rather than the click-to-load YouTube embed (call, 00:47:18). I need the link
Confirm
6.3
Swapping the photos into the page is on hold until O1 and O2 arrive, see B2
Blocked
O1, left panel of your screenshotO2, right panel of your screenshot
07
Our screen-share, 8 September
100 minutes1,364 transcript lines22 frames pulled
This predates every email by two days. Nine of these were never written down anywhere else, so they would have been lost if the call had not been reviewed alongside the emails.
7.4
The case cards do not line up."It looks too messy. It should be lined up." This is not a cropping job. The three images are genuinely different shapes, 1050x1400, 2000x1500 and 2000x1125, and the brow pair does not even match itself, so they cannot sit level. One styling rule fixes every case card across the whole site.site-wide styling · 00:40:38
Ready
7.9
Section headings wrapping badly. In the two-column layout, long headings break over too many lines. "Frequently asked questions" runs to three, "Not sure whether your skin concern is seborrhoeic keratosis?" runs to six. You flagged it on three separate pages, and it is one shared fix.site-wide styling · 00:46:08, 00:47:37, 00:47:55
Ready
7.3
Swap the homepage skin blemish image for a Black client's photo. "the majority of my clients are Black, they will identify with it more"00:39:31
Ready
7.2
Apply the treatments-first rule to the inner pages too, not only the homepage. No treatment page currently carries a testimonial block, so there may be nothing to move.00:42:10
Confirm
7.14
Re-check your Google Business Profile address against the site. The site is consistent across all 45 places the address appears, but your blemish mock has a third version of it00:34:58
Confirm
7.15
"I don't really do many warts, to be fair." Worth settling before I build that page out, since your third email asks for a full gallery and new photography on it00:58:21
Confirm
7.16
"You think that we can do to make it 3Ds?" We moved past it on the call, so there is no decision and no defined ask yet. Parked until you want to pick it up00:48:25
Hold
7.6
The outstanding skin tag price change, see B300:44:35
Blocked
7.7
The keratosis page has a single image with no pair. I need the "before" for it00:44:09
Blocked
7.12
The wart removal AI hero, see B400:49:16
Blocked
00:40:38 · "It looks too messy. It should be lined up." The red circle is mine, drawn on screen during the call. This frame also shows the before and after slider already working, which corrected my first reading of change 1.12.00:49:20 · The wart removal hero, labelled on the page itself as "Clinic consultation illustration". "Oh, mmm, no!... There's a black lady with the eye. It's on my website." You offered to send it, and it has not arrived yet.00:45:10 · The unpaired image on the keratosis page, labelled "Additional individual treatment photograph". "That's only the before, there's no after." Under your two-examples rule this either gets paired or comes off.
Details to confirm in your mock-ups
Your attachments look like they were rebuilt from the live site inside a page builder. The layout you want is clear and I am following it. Some of the detail inside them does not match the live site though, and a couple of items would cause real problems if I copied them across literally. Worth two minutes of your time.
Two different street names and two different street numbers. That one matters more than a typo. On the call we agreed the address has to read identically across the site and your Google Business Profile, and there is a ticket open with Google on exactly that. Publishing a third version would undo the work and split your local search signal. Your homepage and ombré mock-ups both have the address right, which is what makes this look like something the page builder generated rather than a change you meant.
DPN mock-up, price table
Mock says
Live, on all four pages
One or two small DPNs (each site) £60
Patch test £65
Face (up to 5/hour) £160
Face (1.5 hours) £200
Neck (6 to 10/hour) £290
Neck (1.5 hours) £200
Face + Neck £350
Face and neck (2 hours) £325
Back £390
Back (2 hours) £300
A different structure, priced per lesion instead of per time block, with different areas and different prices. The live table was on screen during our call. If you do want to move to per-lesion pricing that is a real conversation, just not one to make by accident.
One last thing worth flagging: a mock-up that leaves something unchanged is not the same as approving it. You built these from the current site, so anything you did not actively edit simply carried over, including the homepage photo you had already asked me to replace on the call. I have treated only your active changes as intent, which is why that photo is still on the list.
What happens next
38 of the 66 are unambiguous and can go in as soon as you give the word. This order front-loads the shared fixes, so you see a difference on several pages straight away.
The two styling fixes7.4 and 7.9, which clear your complaints on four pages before any content moves
HomepageYour email and the call agree on the reorder, and it stands on its own
The four blemish treatment pagesYour own wording, word for word. Lowest risk, highest volume
Blemish removal hubThe biggest rebuild. It comes after the four pages are final, because it links to them
Electrolysis and AboutSmall and independent of everything else
Ombré brows and lip blushWaiting on B1, the price ladder, and B2, the two lip photos
What I need from you to start: the ombré touch-up prices (B1), the two lip blush photos as separate files (B2), the skin tag price change resent (B3), the wart photo from your old site or a decision to park that page (B4), and how far to take the surname out (B5).
The 18 marked Confirm are quick yes or no answers, so feel free to reply straight down the list by number. Anything you do not get to will simply stay as it is on the live site.
